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Masterclass: Create a Complete Media Kit for Your Business

  • 28 Sep 2018
  • 1:00 PM - 3:30 PM
  • Great Hall Office Suites, 1001 Perry Highway, Suite 4, Pittsburgh, PA 15237
  • 0


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Create a Complete Media Kit for Your Business
Friday, September 28th from 1-3 pm

Would you like to attract media attention for your company, project or cause?

Having a media kit (also called a press kit) is a smart way to attract media coverage and attention that doesn’t take a lot of time or cost a lot of money.

In this afternoon workshop with Beth Caldwell, you’ll learn a simple step-by-step process to create a complete press kit for your business. 

Having a media kit as a part of your overall marketing plan is a simple and effective way to let the media know exactly what makes your organization newsworthy.

You'll learn:

  • The five important components of a media kit

  • How to write a professional bio

  • The biggest mistakes made with press photos

  • What to include on a company fact sheet

  • How to write a press release that gets attention

  • How to invite members of the media to attend your fundraiser or special event

    The registration fee for this workshop is $59 and includes the workshop, materials, and the opportunity to network with a small masterclass of high achieving women. The workshop is limited to ten. 

Meet the presenter:

Beth Caldwell is an author, speaker and success strategist. A public relations expert, she helps her clients to elevate their presence and become respected experts and leaders in their industry.

Beth is the host of a popular webTV show called Smart Leadership. She’s also the author of 7 books and a columnist for Smart Business Magazine and The Pittsburgh Business Times.

She has received a number of awards, including “Top 20 Most Influential Women on LinkedIn, Pittsburgh Magazine’s “40 Under 40″ award, and she was recognized recently recognized with the Pennsylvania Woman of Courage Award.

Even though she’s spoken on stage with Suze Orman and spent four years teaching for Steve Harvey in his Global Success Institute, Beth is most fondly known and recognized for her organization Pittsburgh Professional Women, a resource organization that she started in 2004.

She is the mom of two college-age sons and the mischievous adolescent JJ Kitty, who likes to make regular appearances on her webinars.

This workshop is ideal for small business owners, non-profit organizations, entrepreneurs, and professionals who want to create a presence in the media and stand out from their competition. Registration is limited to 10 students, so don't delay. Register now using the buttons above.

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Pittsburgh Professional Women is a Community Resource Organization dedicated to encouraging, educating and empowering professional women in SouthWestern Pennsylvania. 

Beth Caldwell, Executive Director ◼︎ 1001 Perry Highway ◼︎ Suite 4 ◼︎ Pittsburgh, PA 15237 ◼︎ (412) 202-6983